Digital has Exploded!

And this is the age of the empowered HCP...


There have never been more ways to reach HCPs, yet it’s never been so challenging to effectively engage them. HCPs now choose when, where, how, and if they interact with pharmaceutical companies.

This white paper proposes a new model, the Physician Value IndexTM, which integrates four key aspects of how a physician interacts with a pharmaceutical brand—presence, participation, influence, and sentiment. 

Reading this white paper will show you how to:

  • Incorporate this new capability model
  • Better measure marketing performance
  • Drive business value
  • Justify spend through real-time, data-based insights

Get the White Paper...