A new corporate asset for pharma marketing
There have never been more ways to reach HCPs, yet it’s never been so challenging to effectively engage them. HCPs now choose when, where, how, and if they interact with pharmaceutical companies.
This white paper proposes a new model, the Physician Value IndexTM, which integrates four key aspects of how a physician interacts with a pharmaceutical brand—presence, participation, influence, and sentiment.
Reading this white paper will show you how to: