Case Study: Discovering New HCP channels
It’s the digital age. Do you know where your physicians are?
The sheer proliferation of new digital channels and touch points is pushing leading pharmaceutical brands to rethink how they connect with and engage their physician audiences. This case study helps provide you an understanding of how a pharmaceutical brand leveraged MediklyOS technologies to better understand their physician audience and what channels they were using to provide highly targeted and personalized content.
This case study is intended for pharmaceutical marketers who want to better understand their physicians, the channels they use and the conversations they have in such channels.